Changes are coming. If our President-Elect remains true to his campaign promises, bolstered by a business-friendly congress, we could see a very positive environment in 2017 for small businesses — i.e. HVAC contractors. Of course, we should take campaign promises with a grain of salt, as we know politicians will usually say anything to win …
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2017: A Year for Positive Change
January 9th, 2017 | Posted by in Dominick Guarino | Home | Management, Sales & Marketing Blogs - (0 Comments)Use Analytics to Measure Your HVAC Marketing Message
December 16th, 2016 | Posted by in Management, Sales & Marketing Blogs | Weil I've Got Your Attention - (0 Comments)Analytics — why are they so doggone important? To answer that, we need to know the terms and references required to understand marketing analytics, whether you are doing it by yourself or using a third-party web management person/team. Looking at analytics without knowing or understanding what you’re seeing is just like looking at your P&L …
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Master Airflow Principles While Leaf Blowing
December 16th, 2016 | Posted by in Home | Rob "Doc" Falke | Technical Blogs - (0 Comments)Let’s talk airflow. We live back in the woods on a half-acre with fifteen 100-foot tall oak trees. For years I’ve imagined sharing leaf blowing airflow lessons with my fellow airheads. Let’s take a look at the mad airflow skills you can master while blowing leaves. Fascinating Statistics “If you don’t measure, you’re just guessing.” …
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Consumer Financing is an HVAC Salesman’s Best Friend
November 29th, 2016 | Posted by in Home | Management, Sales & Marketing Blogs | Weil I've Got Your Attention - (0 Comments)Why financing? Here is why: Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers’ ability to buy things. The New York Federal Reserve’s Quarterly Report on Household Debt and Credit for the first quarter of 2014, showed …
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An Update on HVAC Service Benchmarking
November 22nd, 2016 | Posted by in Home | Rob "Doc" Falke | Technical Blogs - (0 Comments)Responses from an article on benchmarking that ran in Contracting Business.com magazine’s Hotmail email newsletter nearly a year ago continue to appear in my inbox. This new field evaluation and test method is being included in progressive service and maintenance agreements throughout the industry. It is proving as beneficial to customers as it is for …
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Be Aware of Proposed Flex Duct Length Restrictions
October 18th, 2016 | Posted by in David Richardson | Home - (0 Comments)Flex duct versus metallic duct: for decades many considered duct material the key to how well an HVAC system delivers airflow to the conditioned space. You should start paying closer attention to this discussion. Events unfolding over the next few months could ultimately determine how much flexible duct you will be allowed to use when …
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10 Tips For Providing Superior HVAC Customer Service
October 6th, 2016 | Posted by in Management, Sales & Marketing Blogs | Nita Brooks - (0 Comments)NCI Legacy Series Blog Posts In memory of those who came before, we bring you some of their best posts and articles from the past. Nita Brooks, who lost her battle with cancer 2016, was an integral part of the National Comfort Institute team for many years and was prolific in her writing. This post …
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The Basics of Online Reputation Management
September 30th, 2016 | Posted by in Home | Management, Sales & Marketing Blogs | Weil I've Got Your Attention - (0 Comments)Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy that internationally-recognized leadership consultant Robin Sharma says, “Change is hard at first, messy in …
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Quickly Check Duct Size Using Pressure Measurement
September 30th, 2016 | Posted by in Home | Rob "Doc" Falke | Technical Blogs - (0 Comments)When it comes to duct work, there’s lots of discussion kicking around about them being substantially undersized. Here’s a two-minute test that can check the size and performance of your duct system. The instruments are inexpensive and it takes less than 10 minutes to learn to do. Tons of Air Static pressure is a measurement …
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The Bermuda Triangle of Airflow
September 22nd, 2016 | Posted by in David Richardson | Home | Technical Blogs - (0 Comments)Airflow. It’s in our ventilation sytems. It’s the media through which our weather works. Off the South-Eastern coast of the United States, bounded by Miami (in Florida), San Juan (in Puerto Rico), and the north-Atlantic island of Bermuda, is an area known as the Bermuda Triangle. For years many ships and planes inexplicably disappeared when …
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