Changes are coming. If our President-Elect remains true to his campaign promises, bolstered by a business-friendly congress, we could see a very positive environment in 2017 for small businesses — i.e. HVAC contractors. Of course, we should take campaign promises...
Analytics — why are they so doggone important? To answer that, we need to know the terms and references required to understand marketing analytics, whether you are doing it by yourself or using a third-party web management person/team. Looking at analytics...
Let’s talk airflow. We live back in the woods on a half-acre with fifteen 100-foot tall oak trees. For years I’ve imagined sharing leaf blowing airflow lessons with my fellow airheads. Let’s take a look at the mad airflow skills you can master while blowing...
Why financing? Here is why: Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers’ ability to buy things. The New York Federal Reserve’s Quarterly Report on...
Responses from an article on benchmarking that ran in Contracting Business.com magazine’s Hotmail email newsletter nearly a year ago continue to appear in my inbox. This new field evaluation and test method is being included in progressive service and...
Flex duct versus metallic duct: for decades many considered duct material the key to how well an HVAC system delivers airflow to the conditioned space. You should start paying closer attention to this discussion. Events unfolding over the next few months could...
NCI Legacy Series Blog Posts In memory of those who came before, we bring you some of their best posts and articles from the past. Nita Brooks, who lost her battle with cancer 2016, was an integral part of the National Comfort Institute team for many years and was...
Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy...
When it comes to duct work, there’s lots of discussion kicking around about them being substantially undersized. Here’s a two-minute test that can check the size and performance of your duct system. The instruments are inexpensive and it takes less than 10 minutes to...
Airflow. It’s in our ventilation sytems. It’s the media through which our weather works. Off the South-Eastern coast of the United States, bounded by Miami (in Florida), San Juan (in Puerto Rico), and the north-Atlantic island of Bermuda, is an area known...
