Seven #HVAC Myths Debunked

When it comes to the HVAC Industry from a consumer’s perspective, there seems to be a lot of misinformation about how to manage and maintain comfort systems. These tidbits of misinformation come disguised as “truth” when actually they are more like myths and urban legends. The problem is that a lot of contractors out there …
Read more

3D Printing Construction

Anyone who knows me knows my love for science fiction stories. I’ve been reading them most of my life. One of my favorite sub-genres focus on future societies and how technology impacts the lives of people living in them. Some of the most creative authors favor this genre and some of their ideas are taking …
Read more

Notime for webinars? Bah Humbug

Doesn’t it seem like you are constantly being invited to attend webinars on every topic under the sun? They range from product announcements to how to do something, why you should do something, and more. Is it to the point where you just skim past those invitations or just delete them out of hand? Even …
Read more

Changes are coming. If our President-Elect remains true to his campaign promises, bolstered by a business-friendly congress, we could see a very positive environment in 2017 for small businesses — i.e.  HVAC contractors. Of course, we should take campaign promises with a grain of salt, as we know politicians will usually say anything to win …
Read more

Carbon Monoxide - What to Look For

Analytics — why are they so doggone important? To answer that, we need to know the terms and references required to understand marketing analytics, whether you are doing it by yourself or using a third-party web management person/team. Looking at analytics without knowing or understanding what you’re seeing is just like looking at your P&L …
Read more

Extending credit to customers helps close more HVAC new install and system upgrade sales.

Why financing? Here is why: Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers’ ability to buy things. The New York Federal Reserve’s Quarterly Report on Household Debt and Credit for the first quarter of 2014, showed …
Read more

Good CSRs are Key to Your Success

The customer service person answering calls is the customer’s first contact with your company. In other words, relationship building begins from the moment the phone first rings. Tip #1: First and foremost, you should have a live person answering the telephone in your business If you don’t, you risk creating a customer opinion that your …
Read more

Reputation management

Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy that internationally-recognized leadership consultant Robin Sharma says, “Change is hard at first, messy in …
Read more

Twenty-two years ago NCI set out on a mission to help the HVAC industry move towards measured performance. At the time, we envisioned a future where most systems would perform at over 90% delivered efficiency. We believed the industry would fix most of the HVAC systems in  homes and buildings once the issue was recognized. …
Read more

Are you a member of an HVAC trade organization? I’m talking about the ones you have to pay dues to belong to. If you don’t, think about something that Benjamin Franklin once stated: an investment in knowledge pays the best interest. Seems reasonable, right? Yet it occurs to me, in the HVAC contracting world, the …
Read more