Beating the Comfort Commodity Challenge When it comes to comfort differentiation, HVAC manufacturers have it tough these days. The rapid pace of technological development means that no single manufacturer can maintain a competitive edge for very long. Each one invests...
What if you could offer your customers a system efficiency option of 57%, 78%, or 93%? No, this is NOT equipment-rated efficiency. It’s the operating system’s field-measured efficiency after installation and verification in a home. Here’s a sample...
When I was a kid, I didn’t know what my beliefs were, so I had a habit of constantly asking why. I questioned my mom and dad repeatedly on the things I didn’t understand. They patiently answered my questions and encouraged me to keep asking. If you’re a...
When it comes to dealing with HVAC customer and employee problems, the famous quote, “We have met the enemy, and he is us,” by the comic strip character, Pogo, said it all. Some time ago, I was following a conversation on one of the HVAC Industry...
About 10 years ago, a book titled, “Blue Ocean Strategy” was published by the Harvard Business Review Press. When I first read this book I recognized the things that we’d been doing at NCI for the previous 10 years were actually part of a blue ocean strategy. Our blue...
