Your Net-Worth Connection

October 11th, 2018 | Posted by Nita Brooks in Nita Brooks - (0 Comments)

NCI Legacy Series Blog Posts In memory of those who came before, we bring you some of their best posts and articles from the past. Nita Brooks, who lost her battle with cancer 2016, was an integral part of the National Comfort Institute team for many years and was prolific in her writing. This post …
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Carbon Monoxide - What to Look For

Analytics — why are they so doggone important? To answer that, we need to know the terms and references required to understand marketing analytics, whether you are doing it by yourself or using a third-party web management person/team. Looking at analytics without knowing or understanding what you’re seeing is just like looking at your P&L …
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Good CSRs are Key to Your Success

The customer service person answering calls is the customer’s first contact with your company. In other words, relationship building begins from the moment the phone first rings. Tip #1: First and foremost, you should have a live person answering the telephone in your business If you don’t, you risk creating a customer opinion that your …
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Reputation management

Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy that internationally-recognized leadership consultant Robin Sharma says, “Change is hard at first, messy in …
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Are you a member of an HVAC trade organization? I’m talking about the ones you have to pay dues to belong to. If you don’t, think about something that Benjamin Franklin once stated: an investment in knowledge pays the best interest. Seems reasonable, right? Yet it occurs to me, in the HVAC contracting world, the …
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In the world of business, marketing and selling to existing customers is more important than ever. Today it’s even more affordable than before because the Internet acts like the rising tide – it floats all boats, no matter the size. In other words, it equalizes a business’ marketing reach, no matter how large or small …
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