In the world of business, marketing and selling to existing customers is more important than ever. Today it’s even more affordable than before because the Internet acts like the rising tide – it floats all boats, no matter the size. In other words, it equalizes a...
Energy efficiency is like the never-ending story with the U.S. Dept. of Energy (DOE) and the current administration’s non-stop push to squeeze ever more out of the HVAC industry. Yes, ladies and gents, the efficiency dance continues still, with members of Congress...
OK, so for those who know me, they know that since before college I fell in love with all things “techie” – and that was so long ago that the word “techie” didn’t even exist. Back in the late 1960s and 1970s, the tech was all things stereophonic – receivers,...
This is one of life’s toughest assignments: saying farewell to someone who had a major impact on your life and career. It is with a very sad heart that I bid adieu to Joe Fristik, corporate VP of marketing and national accounts for Rheem. Joe passed away early on...
NOTE: This article originally appeared in the April 2005 edition of Contracting Business magazine. It was the ‘Last Word’ column on page 80. On a recent HVAC e-mail discussion thread, a contractor made reference to a popular book entitled, Leading The...
