With the end of the heating season there’s a tendency to forget the dangers of carbon monoxide (CO). As you transition to the cooling season, be sure to keep your awareness for CO high even though it’s likely to be the last thing on your mind. Let’s look at five summer CO issues you should …
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HVAC Air Filter Media

If you’ve been in the HVAC industry for any length of time, you’re familiar with complaints involving dust and dirty equipment. As a result, most technicians target the air filter first when they receive such calls. As you investigate these problems, keep in mind how the following ways reduce filtration effectiveness so you can more …
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Notime for webinars? Bah Humbug

Doesn’t it seem like you are constantly being invited to attend webinars on every topic under the sun? They range from product announcements to how to do something, why you should do something, and more. Is it to the point where you just skim past those invitations or just delete them out of hand? Even …
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Changes are coming. If our President-Elect remains true to his campaign promises, bolstered by a business-friendly congress, we could see a very positive environment in 2017 for small businesses — i.e.  HVAC contractors. Of course, we should take campaign promises with a grain of salt, as we know politicians will usually say anything to win …
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Carbon Monoxide - What to Look For

Analytics — why are they so doggone important? To answer that, we need to know the terms and references required to understand marketing analytics, whether you are doing it by yourself or using a third-party web management person/team. Looking at analytics without knowing or understanding what you’re seeing is just like looking at your P&L …
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HVAC Airflow and leaf blowing -- the common denominator

Let’s talk airflow. We live back in the woods on a half-acre with fifteen 100-foot tall oak trees. For years I’ve imagined sharing leaf blowing airflow lessons with my fellow airheads. Let’s take a look at the mad airflow skills you can master while blowing leaves. Fascinating Statistics “If you don’t measure, you’re just guessing.” …
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Extending credit to customers helps close more HVAC new install and system upgrade sales.

Why financing? Here is why: Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers’ ability to buy things. The New York Federal Reserve’s Quarterly Report on Household Debt and Credit for the first quarter of 2014, showed …
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Flex duct cost savings

Flex duct versus metallic duct: for decades many considered duct material the key to how well an HVAC system delivers airflow to the conditioned space. You should start paying closer attention to this discussion. Events unfolding over the next few months could ultimately determine how much flexible duct you will be allowed to use when …
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Good CSRs are Key to Your Success

The customer service person answering calls is the customer’s first contact with your company. In other words, relationship building begins from the moment the phone first rings. Tip #1: First and foremost, you should have a live person answering the telephone in your business If you don’t, you risk creating a customer opinion that your …
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Reputation management

Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy that internationally-recognized leadership consultant Robin Sharma says, “Change is hard at first, messy in …
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