Seven #HVAC Myths Debunked

When it comes to the HVAC Industry from a consumer’s perspective, there seems to be a lot of misinformation about how to manage and maintain comfort systems. These tidbits of misinformation come disguised as “truth” when actually they are more like myths and urban legends. The problem is that a lot of contractors out there …
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Good CSRs are Key to Your Success

The customer service person answering calls is the customer’s first contact with your company. In other words, relationship building begins from the moment the phone first rings. Tip #1: First and foremost, you should have a live person answering the telephone in your business If you don’t, you risk creating a customer opinion that your …
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Reputation management

Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy that internationally-recognized leadership consultant Robin Sharma says, “Change is hard at first, messy in …
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Are you a member of an HVAC trade organization? I’m talking about the ones you have to pay dues to belong to. If you don’t, think about something that Benjamin Franklin once stated: an investment in knowledge pays the best interest. Seems reasonable, right? Yet it occurs to me, in the HVAC contracting world, the …
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Comfort Solutions are Key to Performance-based selling

Beating the Comfort Commodity Challenge When it comes to comfort differentiation, HVAC manufacturers have it tough these days. The rapid pace of technological development means that no single manufacturer can maintain a competitive edge for very long. Each one invests millions of dollars developing new products and, before they can cash their first check, one …
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Red Ocean

About 10 years ago, a book titled, “Blue Ocean Strategy” was published by the Harvard Business Review Press. When I first read this book I recognized the things that we’d been doing at NCI for the previous 10 years were actually part of a blue ocean strategy. Our blue ocean was, and is, helping our …
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In the world of business, marketing and selling to existing customers is more important than ever. Today it’s even more affordable than before because the Internet acts like the rising tide – it floats all boats, no matter the size. In other words, it equalizes a business’ marketing reach, no matter how large or small …
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